SEO stands for ‘Search Engine Optimisation’.
It is the process you’ll need to use to help your website be found by search engines like Google. All search engines these days look at websites and rank them according to certain criteria. If your website doesn’t quite meet these criteria then it won’t be found on Google.
There’s a joke in our industry that the most effective place to hide a dead body is on page 2 of Google search results. No one looks past page 1, so why would you want your business only showing up where no one looks?
Think about it for a second. When you Google something, how far in the search results do you go to have your question answered?
Sure, there might be a couple of occasions you make it past the first page, but do you do that every single time you search for something?
If you do, then Google would be failing at its job of bringing up the most relevant information to answer your question as soon as possible. How many multi-billion dollar companies do you know that totally fail at doing the one thing they exist to do?
Like you, not many others tend to go past page one on Google and that’s why SEO companies exist to help businesses be found on the page that matters most.